Why Most Sourcing Agents Suck (And How to Find One That Doesn't)

Most sourcing agents don't fail because they're incompetent. They fail because their incentives are misaligned with yours. When an agent makes money on volume, not outcomes, you get ghosted the moment things go wrong.

The incentive problem

Agents paid a flat fee per order have no reason to care if your shipment is late or defective. Agents paid on markup have every reason to inflate prices. The only fix is an agent whose income depends on your reorder.

The ghosting problem

Read any seller forum and you'll find the same story: great communication until the invoice clears, then silence. A real partner answers messages within a day — before and after the sale.

We built our whole business to be the exception. See the difference.